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Research Methods in Business Studies: A Practical Guide, 3rd Edition

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❶Was in perfect condition. Due to the widespread use of surveys, a solid methodology and numerous samples make it fairly easy to put together a sound survey that gathers relevant data.

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It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: Sponsored Products are advertisements for products sold by merchants on Amazon. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.

To learn more about Amazon Sponsored Products, click here. This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4 th edition now includes:. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Learn more about Amazon Prime. Read more Read less. Prime Book Box for Kids. Add both to Cart Add both to List.

These items are shipped from and sold by different sellers. Buy the selected items together This item: Business Statistics 2nd Edition by Robert A. Ships from and sold by Amazon. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Business Statistics 2nd Edition.

Creating the Next Industrial Revolution. The Green to Gold Business Playbook: Crazy Is a Compliment: Sponsored products related to this item What's this? Financial Modeling For Equity Research: Want a career on Wall Street? Learn how to build an earnings model like a pro. Focus groups typically consist of a small group of people consistent with a target market profile that discuss a product or service.

Focus groups offer a kind of middle ground between other research methods. They provide a larger sample group than interviews or a case study, while taking advantage of the depth that interviews afford. As with interviews, however, the facilitator who directs the conversation can unintentionally skew answers in a particular direction, and analysis of the information collected during the focus group can prove difficult to analyze. Skip to main content.

Case Studies When businesses want a comprehensive understanding of how customers interact and respond to a product or service, they conduct case studies. Surveys One of the more common research methods, a survey enables researchers to gather large amounts of data quickly and at a comparatively low cost.

Interviews Interviews often employ the same questions as those found on surveys, but they afford people the opportunity to respond at length. John rated it really liked it Aug 27, Vicky Edwards rated it it was amazing Jan 02, Ayse Akcal rated it liked it Sep 04, Mary rated it really liked it Jan 18, Spiridione rated it liked it Sep 03, Jordan Rose rated it liked it May 08, Adrian rated it did not like it Oct 06, Milla rated it liked it May 26, Eduard rated it liked it Nov 13, Adeel Khan added it May 18, Jean Rawls-Knight added it Feb 17, Madz Lim is currently reading it Feb 20, Gina marked it as to-read Dec 09, Iman marked it as to-read Jan 07, Kien Ming marked it as to-read Apr 05, Xuanying Li marked it as to-read Apr 05, Mian Kashif added it Aug 14, Ben Deane added it Nov 18, Michael added it Nov 19,

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A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects/5(8).

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Research Methods in Business StudiesA Practical GuideThird editionPervez Ghauri and Kjell Gronhaug This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.3/5(2).

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Electronic Journal of Business Research Methods January Statistics play a very important role in business research, particularly in studies that choose to use quantitative or mixed methods. A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects/5(10).

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A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving bestaload7j6.gq: $ A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects/5(11).