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Health and nutrition, non-contamination with chemicals were key considerations that consumers made while buying organic products. Secondly, Age, education and health significantly determined the willingness to pay for organic vegetables in Nairobi.
This study recommends that consumer awareness messages should be around health and nutrition benefits. Furthermore, investments should be in extension to promote organic farming awareness. These findings are useful to policy makers, organic consumers, producers and development agencies in developing strategies to match production with consumption. An evaluation of willingness to pay for organic vegetables in Nairobi, Kenya. Show full item record. Consumer willingness to pay premiums for the benefits of organic wine and the expert service of wine retailers.
This thesis investigates two major topics independently with outcomes that stand alone but can have influence on each other. However, producers and consumers face challenges understanding the value of the health and environmental attributes. While consumers and producers express interest in organics, gaps exist in their common interest.
Producers require premiums for their products to compensate for potential higher production costs or lower yields. Understanding how much consumers are willing to pay WTP for the benefits related to organic products is a challenge. The role of expert service in wine retailing is important. Many studies document the value information provision creates in purchase situations.
This service provision to consumers is a key factor encouraging purchase decisions and gaining interest and engagement.
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Strzok, Jesse Lance, "Willingness-to-Pay for Organic Food Products and Organic Purity: Experimental Evidence" (). Graduate Theses and Dissertations.
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